#Generate leads with about us page how to
#Generate leads with about us page full

You can try using Simon Sinek’s Golden Circle for your about page content. If you were about to sit down and talk to your ideal customer over coffee, what would you tell them about yourself? Focus on Why, What and How If that’s too stressful to imagine, scale it down.

#Generate leads with about us page full

Imagine you’re standing just off-stage, about talk to a room full of them.

#Generate leads with about us page how to

Not sure how to do that? Sometimes the best way to force yourself into this is to imagine you’re about to speak to these people.

Instead of looking at your page the way you would, look at it the way your site visitors would see it – or better yet, the way your ideal customers, readers, or clients would see it. The first thing to do to improve your About Us page is to change your viewpoint. How to create an effective services page Look at the about us and about me page like your potential customers would And if you’ve already got a good about us page, making it into a thing of beauty will kick things up a notch.ģ. If you’ve got a weak About us page, improving it just means your business will do better. And they are making the decision about whether to stay on your site or not based on what they read there.ĭespite the dire warning, this is actually good news. Yup – after the home page, the next busiest page is your About Us page.Ī lot of people are looking at those two flimsy paragraphs you wrote so long ago. Because for most sites, the About us page is the second-most visited page on your site. Most of them are a mere 1-2 paragraphs, apparently typed out fast just before a site was launched. Unfortunately, About us pages tend to be woefully neglected. It’s a positioning statement, a mission statement – even a worldview. Use your About page as the document that defines who you are and how you’re different. It’s best to craft a storyline that’s aimed at your target audience. Whether it’s an About Us page sharing the brand story or About Me page building your personal brand, you’re designing it to influence visitors decision-making process. Like every page on your website, the about page should have a clear business goal. About Us or About Me? It’s all about the visitor